Today, companies looking to automate or organize their social media assets are met with a myriad of options. From customized apps by Wildfire and Fanzila to standardized systems that allow you to manage multiple brand pages like Vitrue and Buddy Media, it appears that now every start-up in Silicon Valley, New York, or Austin has jumped on the social media bandwagon promising to simplify your company’s Facebook, Twitter, Flickr, YouTube, or Google+ accounts. It’s enough to drive any digital advertising exec bonkers, but thankfully, I’ve rounded up a few options — and some helpful questions to ask — to help you organize your choices.

Read the article:

Layla Revis: The Best Social Media Management Tools for 2012.